Cummins 'Fire Power' promotional tape measure

This Cummins 'Fire Power' tape measure was produced as promotional merchandise for Cummins Inc., likely during the 1990s to early 2000s when the company was marketing its high-performance diesel engine products. The item features the distinctive Cummins 'C' logo alongside the 'Fire Power' branding, which was associated with the company's performance-oriented diesel engine technologies and aftermarket products. Promotional items like this were commonly distributed to dealers, customers, and at trade shows to build brand recognition in the automotive and trucking industries. Diesel engine enthusiasts and collectors of automotive memorabilia particularly value these types of branded promotional items for their connection to iconic American engine manufacturers. Such merchandise represents the marketing history of diesel performance technology and has nostalgic appeal for those connected to the trucking industry.