Plastic promotional tape measure with General Electric (GE) logo

This is a vintage promotional tape measure produced by General Electric (GE), likely from the 1980s or 1990s. These retractable measuring tapes were commonly distributed as corporate promotional items to employees, clients, or at trade shows and industry events. Promotional items like this GE tape measure are collectible among those interested in corporate memorabilia and advertising ephemera. They represent the marketing strategies of major corporations during the late 20th century and have nostalgic value for those who worked at or had connections to General Electric during that era.