Political campaign button for George Wallace and Curtis LeMay 1968 presidential campaign

This campaign button was produced for the 1968 United States presidential election, when George Wallace ran as the American Independent Party candidate with retired Air Force General Curtis LeMay as his running mate. Wallace, the segregationist governor of Alabama, ran a third-party campaign that won five Southern states and nearly 10 million votes, making it one of the most successful third-party presidential campaigns in modern American history. The campaign focused on states' rights and opposition to federal integration policies during the height of the Civil Rights era. Political campaign buttons from the 1968 election are highly sought after by collectors of American political memorabilia, particularly those interested in third-party movements and Civil Rights era history. These buttons represent a significant moment in American political history and are valued both for their historical importance and their role in documenting grassroots political organizing. Collectors of political Americana, historians, and those interested in 20th-century American politics find these artifacts compelling as tangible connections to a transformative period in the nation's history.