Vintage Diet 7UP soda vending machine label

This Diet 7UP vending machine label dates from the 1980s, when the brand was using this particular logo design. The label was designed to be inserted into vending machines to identify the Diet 7UP selection button or product slot. Vending machine labels like this are collectible items among soda memorabilia enthusiasts and those who collect vintage advertising ephemera. These small pieces of advertising history provide a tangible connection to the evolution of soft drink branding and marketing strategies from decades past.