Painted wood advertising sign for King Midas Flour featuring pot scraper illustration

King Midas Flour was a popular brand produced by the Minneapolis Milling Company (later General Mills) during the early-to-mid 20th century. The brand capitalized on the mythological King Midas legend to suggest that their flour would turn ordinary baking into gold. Advertising signs like this were distributed to general stores and grocers as promotional items, often featuring charming illustrations of children or housewives alongside the product branding. These wooden signs were typically displayed in store windows or on counters to attract customers and build brand recognition during the golden age of American advertising. Such advertising memorabilia appeals strongly to collectors of vintage Americana, country store antiques, and early 20th-century commercial art. The folk-art quality of the painted illustration, combined with the nostalgic appeal of old flour brands, makes these signs highly desirable for decorators seeking authentic period pieces for farmhouse or rustic interiors. Collectors of advertising ephemera particularly value items with original paint and clear branding that evoke the charm of early American commerce.