Stainless steel automatic wristwatch with day-date display by Picard

This watch represents the distinctive 'TV screen' case design popular during the 1970s, characterized by its cushion-shaped case that resembles vintage television sets. Picard was a Swiss watch brand that produced affordable automatic timepieces during this era when bold, geometric case shapes dominated watch design. The integrated bracelet and brushed steel finish exemplify the aesthetic preferences of that decade, while the day-date complication added practical functionality. Vintage Picard watches from the 1970s appeal to collectors of mid-century horology and enthusiasts of retro design who seek affordable entry points into Swiss watchmaking. The combination of automatic movement, distinctive cushion case shape, and day-date complication makes these timepieces attractive to those who appreciate functional vintage watches with character. These pieces are valued by collectors interested in lesser-known Swiss brands and the evolution of 1970s watch design aesthetics.